You can call me PB.

It’s so nice to meet you!
I'm a multidisciplinary brand designer and strategist based in sunny Los Angeles. I specialize in crafting thoughtful visual identities and physical packaging design that feels elevated, intentional, and comforting. My passion lies in taking big, complex ideas and distilling them into high-end brand systems that truly resonate with people.

My journey into design has been a bit of a plot twist, and I wouldn't have it any other way. Before fully immersing myself in brand design, I earned a degree in Software Engineering, spent time in the hospitality industry, and even operated my own small business as a licensed esthetician. While that might sound like a wildly diverse resume, it's actually my favorite advantage: it allows me to approach brand identity with the logical problem-solving of a developer, the warm detail-orientation of hospitality, and an uncompromising eye for aesthetics.

When I'm not immersed in grid systems or perfecting packaging mockups, you'll usually find me starting my day with a warm cup of morning tea, pacing around LA to hit my daily 8,000-step goal, tending to my potted olive tree, reading, or whipping up something fun in the kitchen.
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Thanks for stopping by my corner of the internet! Feel free to check my Instagram @anilua.design for my latest projects, and if you're ready to build a brand that feels authentic and looks effortless, drop me a message; I'd love to chat.